Optimize your listing performance to increase sales
We continually help to improve your listing’s performance. We help you:
1. Improve Your Copywriting
2. Include Better Keywords
3. Make your PPC perform better
Improve Your Copywriting
When we first set-up your listing we make it the best we think it can be. However as your product gets views, sales, comments & questions we gain further understanding of what your customers are really into.
We use this information to continue to improve the performance of your listing by adjusting the message we deliver to appeal more to your customers.
Include Better Keywords
We look at the keyword data from PPC advertising campaigns to see which are the most important keywords for your product.
We use data from sales and advertising to:
- Move the most important keywords to the title and bullet points.
- Make sure the product is ranking organically for relevant keywords.
- Discover new phrases and keywords and add them to the listing.
Make your PPC perform better
We use our own software to analyse PPC advertising campaigns to constantly iterate and improve them.
- Are auto campaigns effective? – We analyse the data from automatic PPC campaigns to see if they’re effective.
- Broad⮕Phrase⮕Exact – We look at the data and iterate the top performing keywords for lower cost and imporved performance.
- Add Negatives – We make sure keywords that are not working well are added as negative keywords so that you don’t waste money on them.
- Detail Driven – Japanese has 3 alphabets so it’s harder than in English to do this analysis. A word written in one way might be bringing in lots of sales, yet the same word in a different alphabet might be totally ineffective. We take pride in this level of detail.